How Splash Tents, Inc. Boosted Brand Awareness for Shake Shack, Majestic Athletic, and New York Boulders Baseball with Promotional Products
- SplashTents.com
- Apr 2
- 5 min read
Where competition for consumer attention is fierce, Splash Tents, Inc. has emerged as a game-changer in the promotional products industry.
Partnering with iconic brands like Shake Shack, Majestic Athletic, and New York Boulders Baseball, Splash Tents has successfully executed campaigns that not only elevated brand visibility but also left a lasting impression on their audiences.
Here’s a closer look at how Splash Tents leveraged creative promotional products to amplify brand awareness at Madison Square Garden, Yankee Stadium, and Rockland County’s Clover Stadium.
Shake Shack at Madison Square Garden: Deliciously Memorable Branding
Shake Shack, a beloved fast-casual restaurant known for its burgers and shakes, wanted to solidify its connection with sports fans and concertgoers frequenting Madison Square Garden (MSG). Recognizing the need for a strategic partner, Shake Shack turned to Splash Tents to develop a promotional campaign that would resonate with MSG’s diverse audience.
The Campaign Goals
Enhance brand visibility among MSG attendees.
Create an engaging experience that aligns with Shake Shack’s fun and approachable image.
Increase foot traffic to Shake Shack locations in and around MSG.
The Execution
Splash Tents designed a multi-layered approach that combined practical and creative promotional items:
Custom-Branded Reusable Cups
Shake Shack-branded reusable cups were distributed at key events, including Knicks and Rangers games. These cups featured MSG’s iconic skyline and Shake Shack’s signature logo, ensuring they stood out in the crowd.
The cups doubled as a discount token: anyone who brought the cup to a nearby Shake Shack location received a 10% discount on their order.
Limited-Edition Apparel
Splash Tents collaborated with local artists to create limited-edition t-shirts featuring Shake Shack’s branding and New York-centric designs. These were sold exclusively at MSG pop-up kiosks and became a hot commodity among fans.
Interactive Game Booth
At high-traffic areas inside MSG, Shake Shack hosted a basketball-themed game where participants could win promotional items like branded keychains, mini basketballs, and vouchers for free fries.
The Results
Increased Brand Recognition: The reusable cups became a recurring sight at MSG events, solidifying Shake Shack’s association with the venue.
Higher Customer Engagement: The interactive booth attracted thousands of visitors, boosting Shake Shack’s social media mentions by 10% during the campaign period.
Boost in Sales: Shake Shack’s nearby locations reported an increase in foot traffic, driven by the discount cup initiative.
Majestic Athletic at Yankee Stadium: Apparel That Inspires Loyalty
As the official on-field uniform supplier of Major League Baseball, Majestic Athletic sought to reinforce its status as a leading sports apparel brand while celebrating its partnership with the New York Yankees. Splash Tents stepped in to help Majestic create a memorable experience for fans at Yankee Stadium.
The Campaign Goals
Strengthen brand loyalty among Yankees fans.
Highlight Majestic’s innovation in sportswear.
Drive sales of branded merchandise at Yankee Stadium’s retail outlets.
The Execution
To achieve these goals, Splash Tents curated a range of premium promotional products and fan engagement activities:
Fans were invited to visit a pop-up customization booth where they could personalize Yankees hats and t-shirts with their names and favorite numbers. Each item prominently displayed the Majestic Athletic logo.
10x20 Custom Tent with Walls, Flags, and Table Covers
Splash Tents provided a custom-branded 10x20 tent complete with walls, flags, and table covers for Majestic Athletic’s presence at the stadium. The eye-catching setup created an inviting space for fans to engage with the brand.
The Results
Enhanced Fan Loyalty: The custom fan jerseys created a buzz on social media, with thousands of attendees sharing photos using hashtags like #YankeesMajestic.
Increased Sales: The customization booth generated a spike in merchandise sales during the campaign.
Brand Reinforcement: The partnership solidified Majestic’s association with high-quality sportswear, leading to an increase in brand recall among surveyed fans.
Customer Feedback
Majestic Athletic provided glowing feedback about their collaboration with Splash Tents, stating: “Great quality products. Quick turn-around time. Great company to work with. The most accommodating customer service I have dealt with in a long time. Zohra goes above and beyond. Will be our only tent company we deal with.”
New York Boulders Baseball: Community Engagement Through Creativity
In Rockland County, the New York Boulders Baseball team sought to enhance its community presence and draw larger crowds to Clover Stadium. Splash Tents partnered with the team to design a campaign that emphasized local pride and family-friendly fun.
The Campaign Goals
Boost attendance at Boulders games.
Strengthen the team’s connection with the local community.
Offer memorable experiences that build long-term fan loyalty.
The Execution
Splash Tents developed a community-focused campaign that featured:
10x10 Eclipse EZ Up Digital Tent with Graphics
Splash Tents provided a 10x10 Eclipse EZ Up tent, fully customized with digital graphics showcasing the Boulders’ logo and team colors. This tent served as a centerpiece at Clover Stadium, drawing attention and adding a professional touch.
Custom Fitted Table Covers
Branded table covers complemented the tent setup, creating a cohesive and visually striking display that enhanced the fan experience.
Digitally Printed Walls and Flags
The tent was enhanced with digitally printed walls and flags, making the setup visible from all angles and increasing the Boulders’ brand visibility throughout the stadium.
Ticketing Booth at Ball Park NJ Rockland Boulders New York Baseball
The Results
Higher Attendance: Opening night saw an increase in attendance compared to the previous season, thanks to the buzz created by promotional giveaways.
Community Engagement: The professional setup deepened the team’s ties with the community and attracted new sponsors.
Memorable Experiences: Fans cited the visually appealing setup as a highlight of their experience, with a high satisfaction rate in post-game surveys.
Customer Feedback
The New York Boulders Baseball team expressed their satisfaction, stating: “Splash Tents has been our "go to" for tent and table cover needs for the past couple years and never disappoints. They are very responsive, care about providing a great product, and truly know the meaning of customer service. If you're looking for quality and convenience, Splash Tents is the way to go!”
Splash Tents, Inc. has demonstrated the power of strategic promotional products in elevating brand awareness and fostering meaningful connections with target audiences. Whether it’s the high-energy atmosphere of Madison Square Garden, the storied legacy of Yankee Stadium, or the community-driven spirit of Clover Stadium, Splash Tents has proven that creativity and thoughtful execution can make a lasting impact.
By delivering customized solutions for Shake Shack, Majestic Athletic, and the New York Boulders, Splash Tents has set a new benchmark in the promotional products industry. These campaigns are a testament to the company’s commitment to helping brands shine in competitive spaces while creating memorable moments for their audiences.
Looking ahead, Splash Tents is poised to continue shaping the future of promotional marketing with innovative ideas and impactful collaborations. If your brand is ready to leave a mark, Splash Tents is the partner you’ve been searching for.
@splashtents
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